Zora is elegantly dressed-and the fourth wall is broken as she looks into the camera, a clapboard reading “Zora ‘Book It’” snaps, and we slowly pull back to show the Ferrari amid magically blooming flowers. Passing through a silver Rivian electric truck as the beat kicks up again, she emerges through a bright yellow Ferrari sports car inside a busy production studio on set of her music video. Then there’s a detour through the hatch and she’s at a campsite with her partner Kai, the frenetic background music calms, and she’s sitting, serene, writing lyrics in her journal. She rises up through the city into the pink clouds – returning into another vehicle, a Toyota 4Runner, rotating seats with three fun-loving friends on a road trip. The adventure begins.Ī door to the Corvette magically opens, Zora catches keys mid-air, and she drives through the city. Suddenly she picks up her phone, scrolls through photos of cars on the Turo app, and clicks on a cherry-red 1992 Corvette convertible. She’s listening to a beat on her headphones-her own music perhaps-and creatively blocked. Inside the open, bright living/working space, we close in on a stylishly dressed woman, Zora, mid-30s, surrounded by music equipment and awards, as she waves goodbye to her partner, Kai. We zip by a rooftop Turo sign, and through the window of a brick loft. The new 60-second spot, “Open Doors,” is grounded in real-world possibilities while propelled by magical realism, evoking the feeling of ease and convenience, freedom and adventure.Ĭonceptualized by L.A.-based SixTwentySix and directed by the duo Miles & AJ (Miles Cable and AJ Favicchio), this follow-up spot to car sharing marketplace Turo’s “Find Your Drive” campaign opens flying above a bustling city.

In a fantasy-fueled follow-up to its “Find Your Drive” campaign that first launched in Fall 2021, Turo engaged Los Angeles-based creative studio SixTwentySix to catalyze its status as the world’s largest car-sharing marketplace.

Brick rigs demo